Black Friday Mattress & Cyber Monday Deals: When, What, Where
Prepare to find the best Black Friday mattress deals with our guide to 2017 holiday shopping. We have compiled a list of tips that will help you find the lowest prices and select the best mattresses so you’re ready to hit the ground running the minute the biggest sales of the year begin.
We’ll also be browsing all of the latest information to bring you the top offers from department stores, bed brands, and online retailers. From innersprings to memory foam to latex foam, browse full sale listings and editor’s picks for best Black Friday bed deals.
Make this Thanksgiving weekend a stress-free holiday and get ready to sleep better. Happy shopping!
Our Top Black Friday Mattress Sale Picks
Before we get into the details and full sale listings, here’s a quick preview of the offers that stand out to us in 2017. These beds offer an ideal mix of value, quality, and savings, with good brand reputations and reviews.
Our Favorite Black Friday Deals
BEST DEAL: Amerisleep AS3 (Queen: $1,199)
- Pros: Based on the materials it contains, the Amerisleep AS3 is arguably the most advanced, comfortable, and sleep-boosting mattress on the market. The FDA determined the fabric in the cover promotes more restful sleep1, their SMT (Surface Modification Technology) reduces pressure points up to 49%, and their memory foam is five times more breathable (so you stay cool) and ten times more responsive (so you never feel stuck). And thanks to their Black Friday sale ($200 off with code BF200) it’s also one of the most affordable deals around.
- Cons: Some people might be worried about ordering a mattress online without getting to feel it first. However studies have shown that people don’t pick the best mattress even when they do go to a showroom. Thanks to Amerisleep’s risk-free, 100-night trial, you can use the bed in your home for more than three months before deciding if you want to keep it.
SECOND PLACE: Serta iComfort Hybrid Island Retreat II Firm (Queen: $1,199)
- Pros: This mattress tries to combine the best of innerspring and memory foam mattresses by putting a memory foam top on a spring base. And for just $1,199 at Macy’s, it’s a pretty good value from a big-name mattress brand.
- Cons: This mattress only has a memory foam top. The base is made from springs, which means you may not be as comfortable compared to a 100% foam bed. On average only 60% of innerspring mattress users are satisfied with their beds, while 80% of consumers that use foam beds are satisfied. Plus Serta isn’t known for producing top-quality memory foam the way Tempurpedic and Amerisleep are.
THIRD PLACE: Tempur-Contour Elite Mattress (Queen: $3,149)
- Pros: Tempurpedic is the original memory foam mattress company. You get big savings from a trusted brand with some of the highest customer satisfaction scores around.
- Cons: Two common complaints about Tempurpedic foam are that they trap heat and don’t bounce back fast enough, causing you to feel stuck. While newer memory foam brands have come up with foams that address these issues, it would seem Tempurpedic still likes using their original foam, even if it’s become outdated. Also, this price is nearly triple what a similar mattress would be from a newer online memory foam mattress company like Amerisleep.
Top Memory Foam Pick: Amerisleep AS3
Get this deal at Amerisleep
Even on a normal day, the Amerisleep AS3 is an outstanding mattress for a great price. So when you add the fact that you can save $200 this Black Friday (use code BF200 at checkout), it was an easy choice for us to pick as our best deal of the year.
That’s because it’s probably the most comfortable, sleep-boosting mattress on the market, since its materials are backed by science.
The cover contains Celliant fabric, which the FDA has determined promotes more restful sleep. Clinical tests showed users fell asleep on average 15 minutes faster — which adds up to nearly two extra hours of sleep every week!
Amerisleep’s proprietary BioPur memory foam is five times more breathable than traditional foam, helping keep you cool and preventing overheating. It’s also 10 times more responsive, bouncing back to its original shape in just five seconds instead of 50 or more, so you won’t feel “stuck” if you move around at night.
The Affinity transition layer contains Surface Modification Technology. It uses hundreds of six-sided foam supports to create five different comfort zones that target specific areas of the body.
Where you need more cushion, like the shoulders and hips, the foam hexagons are farther apart. That way there is more space for them to expand, making more room to cradle the areas of your body that need it.
Where you need more support, like the head and lower-back, the foam hexagons are closer together. With less room to expand, the mattress doesn’t sink in as much, giving you the firmness you need for those key areas.
With materials this comfortable, it’s no wonder that the Amerisleep AS3 gets an average rating of 4.7 out of 5 stars after thousands of third-party verified reviews!
If you’re ready to sleep better than you ever have, for a price that won’t give you nightmares, our recommendation is to pick up the Amerisleep AS3 this Black Friday when you can save $200 (just use code BF200 at checkout)
Black Friday Mattress Shopping Tips
Buying a new bed is often stressful. Having to juggle figuring out what type you actually want to sleep on for the next several years while cutting through sales claims and seeking out the best deals is a hefty endeavor.
Mattress shopping during a busy holiday when trying to find gifts as well only adds to the noise. However, Black Friday mattress deals typically feature the best prices of the year and savings can be well worth the wait. By knowing what to look for and planning ahead, you can take a advantage of the sales and leave the stress behind. Your reward? A new bed or mattress at a great price.
Why Buy a Mattress on Black Friday?
The main reason people shop for beds on the busiest shopping day of the year is, of course, the potential for big savings. Nearly all brands and retailers have some type of promotion ranging from price discounts to free pillows or other add-ons, and often these specials do represent better values than mattress sales at other times of the year.
Several brands only offer discounts once or twice a year, often coinciding with Thanksgiving weekend. Another important point to mention is that retailers often extend specials on homegoods like mattresses throughout Black Friday and the following weekend, so even if you are busy buying gifts in the morning, you can still score a new bed later.
When to Start Looking for Black Friday Sales
Even though Thanksgiving isn’t here yet, Black Friday mattress deals have already began trickling out. Retailer websites and third party ad forums start advertising promotions one to three weeks prior, so there is no need to wait until turkey day to check the ads. Start getting a feel for what the deals are as early as possible, and make notes as you browse ads. This will help you develop a game plan well before the big day, and make comparing the values offered by different retailers easier.
It is a good idea to research the models on sale before purchasing to learn about the quality of materials used in the beds. There are many different types of mattresses comprised of a number of different foams, coils and other materials. Go over owner’s mattress reviews and see what people are saying about the beds or mattresses you’re looking at.
Where to Find Black Friday Mattress Deals
There are many sources for Black Friday mattress deals, including:
- Ad Websites – Websites like BlackFriday.com and BFads.net feature ad scans from major nationwide retailers like Macy’s, Sears, Target, and Walmart. Having many of the deals in one place if very convenient and can save time. Use the internet and find deals from you couch!
- Coupon & Deal Websites – Websites like RetailMeNot.com, CouponMountain.com and DealNews.com host current promo deals and coupon codes posted by retailers and customers. Blogs like BlackFridayMattress.org also aggregate mattress deals from several sources making life easier for mattress shoppers.
- Retailer Websites – Going straight to the source is probably the most accurate way to find Black Friday mattress deals, however usually retailers don’t post their ads live on their sites until the day of the sale. Depending on the retailer, they can be difficult to locate, also.
- Newsletters – Signing up for retailers’ email newsletters can be a good way to find about upcoming deals and to get exclusive holiday offers. This is especially useful if you already have a brand in mind.
- News – Print newspapers feature Black Friday ads from many major national and local brands, usually in the Thanksgiving and Friday morning editions. Online news sites also usually offer coverage of local deals and receive retailer press releases with deal information.
Both online and local brick-and-mortar retailers participate in Black Friday sales, and online retailers also extend specials to Cyber Monday, which is the Monday following Thanksgiving. Many online mattress retailers and manufacturers offer lower prices year round than showrooms due to lower overhead costs, so comparing local to online Black Friday mattress deals can be worthwhile. Not to mention, you don’t have to leave your house to shop online.
What to Expect
Each year Black Friday mattress deals vary somewhat, but usually there a few types of promotions and discounts you can expect to see. Here are the types of sales you’ll see this year:
Big markdowns on promotional mattresses.
Sears, Mattress Firm and other retailers often feature a couple “doorbuster” deals advertised as anywhere from 50-75% off MSRP. They are often available only during the sale in limited quantities, and since the model names may be part of a one-time only deal, they can be difficult to research, compare or find reviews on. Promotional mattresses also may have less favorable warranty or return terms than regular models. Be sure to ask about specifications (such as coil count and layer materials in a spring bed, or foam density and layer thickness in a memory foam bed) and compare this to other similar models to see how they stack up.
Retailers are prohibited from discounting some brands like Tempurpedic and Serta iComfort, but may instead offer mail-in rebate offers for small savings after the sale. Some may also seek to boost later sales by offering discounts and rebates in the form of store gift cards or future discounts with Black Friday purchases.
Free boxsprings or foundations.
This was a popular incentive during Labor Day mattress sales, and early indications signal that many retailers will continue these deals for Black Friday. Boxsprings can cost anywhere from $100 to $500 purchased separately, so this can be a good value for shoppers who need a full mattress set.
Additional items retailers might include to sweeten Black Friday mattress deals include bedding offers and pillows that could add a retail value of anywhere from $50 to $300 depending on the products.
During the last mattress holiday, some retailers focused on package deals, such as discounts on multiple beds or on mattress and adjustable bed sets.
Free shipping or delivery.
Another popular value-added offer that will likely be found at many stores is free shipping and delivery, which could save buyers $100 or more. Online retailers may eliminate shipping charges or offer expedited shipping, while local stores may offer free delivery and old mattress removal (just be sure you like the new bed before you let them take the old one!).
Compare This Year’s Top Offers
In this section, we look at all of the retailers promoting holiday offers on mattresses. We stick with nationally available brands in order to provide broadly available information, sorted by online and in-store deals.
Black Friday Online Deals
Many online retailers participate in the Thanksgiving weekend holiday sales, with offers starting up to the week before and often lasting through Cyber Monday the following week.
Some like Overstock may run deals several weeks in advance. Brands like Serta and Tempurpedic tend to mirror offers of their retail partners, but others like Amerisleep, US Mattress or 1800Mattress may have exclusive deals and big discounts. Retailers like Macy’s and Walmart may also have online-only offers as well.
Online retailers tend to have a wider selection of options and sizes than physical shops, and they have the convenience factor as well, but just be sure to verify return policies. You may even find better deals online due to stiffer competition. Researching and comparison shopping may also be easier, and retailers may be more transparent.
Here are the online mattress stores and brands promoting Black Friday deals on mattresses:
Amerisleep sells mattresses using the latest, most comfortable, sleep-improving materials. That includes a fabric determined to promote more restful sleep by the FDA and a transition layer clinically shown to reduce pressure points up to 49%. Plus, compared to traditional foam, their BioPur memory foam is five times as breathable (so you stay cool) and ten times as responsive (so you don’t feel stuck).
The following deals are available now at Amerisleep.com:
- $200 off any memory foam mattress, using code BF200 at checkout. Prices start at $649 after the discount.
- Up to $900 off the Amerisleep Adjustable Bed and mattress package sets, based on mattress choice and size.
Serta’s website usually features a few specific deals consumers can buy direct, which are largely similar to those that their retail dealers are offering.
Online at Serta.com and retailers, through 11/27.
- Free boxspring with iComfort and iComfort Hybrid mattress
- Up to $500 off select adjustable bases with mattress purchase (discount depends on model and size)
Tempurpedic sells direct online as well as through their retail partners, and deals are usually the same either route.
Online at Tempurpedic.com, through 11/28.
- $600 instant savings off Tempurpedic Legacy mattress. Discount varies by model and size.
- $300 in accessories with mattress and foundation purchase.
- Up to $300 off Tempur Ergo adjustable base and mattress sets. Discount varies by model and size.
Walmart Black Friday sales usually feature modest discounts on their discount memory foam and innerspring lines like Spa Sensations. Most deals may be online only, but some may have store or pickup options depending on location. The Walmart Black Friday and Thanksgiving ads are to be announced.
- None featured in leaked ad.
Black Friday In-Store Deals
Traditional mattress retailers and department stores usually launch their Black Friday sales on the actual holiday or perhaps on Thanksgiving Day.
Major brands like Macy’s, Wal-Mart and Sears put newspaper ads out, and deals are often announced or leaked up to two weeks before the holidays. National chains like Mattress Firm and Sleepy’s also tend to announce ads at least one week before the holiday.
Below is the list of national retailers offering Black Friday deals on mattresses in 2017. Many will have similar or the same offer available online as well.
K-Mart is a well-known box-store retailer selling consumables, household items and many others. You can find their sales now.
In stores and online, dates unknown.
- Check back mid-November!
Macy’s Black Friday sale features a large selection of beds including both discount and higher-end brands. Sealy, Serta, Tempurpedic and their own Macybed are popular features. Deals online and in stores are usually the same.
In Stores 11/23-11/27 & Online now for preorder.
- $136 – Serta Calm Mist 7.5″ Plush Queen Mattress only
- $196 – Serta Pavillion 10″ Firm Queen Mattress only
- $396 – Serta Firm Queen Mattress Set (model unspecified)
- $596 – Sealy Kedvale 11.5″ Posturepedic Plush or Cushion Firm Queen Set
- $896 – Beautyrest Silver Seaport Mist 12.5″-13.75″ Extra Firm, Luxury Firm or Plush Queen Set
- $896 – Beautyrest Silver Seaport Mist 15″ Luxury Firm or Plush Pillowtop Queen Set
- $1199 – iComfort Hybrid Island Retreat II Firm or Plush Queen Set
- $1499 –Stearns & Foster Estate Palace 13.5″-14.5″ Luxury Firm, Luxury Ultra Firm or Luxury Plush Queen Set
- $1799 –Hotel Collection by Aireloom Vitagenic Copper Gel Firm Queen Set
The Mattress Firm Black Friday sale features a moderate selection of beds mainly focused on lower-level brands. House brand Hampton & Rhodes. Deals online and in stores are usually the same.
In Stores & Online, 11/22-11/27.
- $99 – Hampton & Rhodes Firm Queen Mattress
- $199 – Hampton & Rhodes Pillow Top Queen Mattress
- $299 – Hampton & Rhodes Pillow Top Queen Mattress
- $375 – Beautyrest Recharge Plush Queen Mattress Only (Friday only)
- $399 – Beautyrest Firm Queen Mattress
- $399 – Hampton & Rhodes Cushion Firm Queen Mattress
- $474- Serta Memory Foam Queen Mattress
- $2799 – Dream Bed Lux Queen Mattress
- Free adjustable bed with mattresses over $500
- Free boxspring with iComfort mattresses
Sears’ Black Friday mattress sale feature a mix of discount and higher-end beds from major brands including Serta, Simmons and Sealy. Deals may differ online and in stores depending on region.
In Stores and online, from November 23-28.
Featured deals at up to 60% off MSRP (note: most of the MSRP prices are not what these mattresses are actually sold at even on non-holidays).
- $674 Sealy Response Performance Benish Euro Top Queen Set
- $764 Beautyrest Silver Navy Pier Queen Set
- $899 Serta Perfect Sleeper Ladywell Queen Set
- $100 Sears card with Beautyrest Black and Sealy sets
- $200 Sears card with Stearns and Foster sets
- $300 Sears card with Tempurpedic sets
- Thursday only: $139 – Serta Chiswick Queen Set
- Thursday only: $349 – Sealy Response Essentials Cavell Queen Set
- Thursday only: $449 – Sealy Response Kenney Tight Top Queen Set
- Thursday only: $449 – Beautyrest East Channel Queen Set
The holiday sale for Sleepy’s usually includes promotional mattresses and a handful of innerspring and memory foam beds from national brands. Deals are usually the same online and in stores.
In Stores and Online.
- Check Mattress Firm sales above, they are the same.
Finding the Right Mattress
Don’t just buy any bed to get a good deal – make sure it is something you truly will be happy with for years to come. Compare quality and make sure the bed matches your idea of comfort. For example, research found 81% of consumers wanted some type of targeted support for their lower back.
A study conducted by RTI showed that majority of people had difficulty choosing a comfortable mattress in a showroom setting. Moral of the study? Don’t base your decision on a 10 minute test. Spend time before the sale researching and trying beds. Look online for owner reviews to see what others have to say about the brand or models you are considering.
Get into Specifics
Get educated about pros and cons of different bed types and what sets different options apart in terms of quality and benefits so you won’t get sold a dud. Ask plenty of questions – What is the foam density for memory foam layers? Is the foam natural, organic or synthetic? What is each layer made of in a latex bed? What type of coils are used and what is the count for spring beds? Have any of the materials been subject to scientific study? For example, Amerisleep’s Celliant cover has been reviewed by the FDA, and their SMT Technology has been shown to reduce pressure points up to 49%.
The retailer should be able to provide with a full breakdown of layers and quality to enable to accurately comparison shop. Mattresses are large purchases, be inquisitive and skeptical.
Learn About Guarantees
It is also important to check on warranties and in home trials before choosing a bed. Even during Black Friday mattress deals, a company should stand firmly behind their product.
They should provide at least a 30 day period in which you can return the mattress with minimal fees. It can take a few weeks for your body to adjust to a new bed. These trial periods are the best way to get to know a bed, in your own home and for many hours.
Warranties should cover the core components of the bed with a coverage period on par with comparable options. A 20-year limited warranty is fairly standard for mid-range and higher mattresses of all types. But, you want to pay closer attention to the full-coverage terms. For spring beds, usually 5-10 years of full coverage is offered on sagging over 1.5″ deep. Latex and memory foam beds usually have 10-15 years of full coverage with higher-end brands covering sagging over 0.75″ deep.
And lastly, as we’ve stressed before in other articles, checking to see what others have to say about a mattress can be another good way to see whether or not it would be a good fit for your needs.
Owners of memory foam and latex mattresses report satisfaction rates of 81% and 80% respectively. Traditional coil mattresses have only 62% customer satisfaction. Within each of these categories some brands are significantly higher and others are lower.
Try to seek out reviews online by searching the mattress brand and model. The goal? Seeing what others say about quality, durability, value and other factors. If you can, read only verified reviews. These reviews come from verified purchasers of the product.
Once you’ve found Black Friday mattress deals, reviews can help you determine which may offer the best potential match.
You shouldn’t have much trouble finding a good deal on a nice mattress this November. We recommend the Amerisleep AS3 for $200 off using code BF200, but whatever bed you choose, get prepared early and stick to your budget. Save this page to find the best Black Friday mattress deals and sales information as soon as we find it.
1 The FDA has determined that Celliant® products are medical devices as defined in section 201(h) of the Federal Food, Drug and Cosmetic Act and are general wellness products. Celliant® is determined by the FDA to temporarily promote increased local blood flow at the site of application in healthy individuals. Hologenix, LLC, the maker of Celliant®, states that Celliant® safely converts body heat to infrared energy. This energy penetrates into the muscle and tissue to promote a temporary increase in local blood flow and helps increase comfort and promotes restful sleep.